DISQUS

Roger Kondrat - Online Communicator: http://www.techwinter.com/2006/08/01/scoble-vs-techcrunch-pick-your-man/

  • Santosh · 3 years ago
    Roger,
    I think comparing Scoble and Mike based on global readership of their blog is not appropriate because Mike's TechCrunch has been focusing on more of product reviews/trends/innovation in mostly USA/Europe. As soon as they start covering worldwide, I think they will have more audience.
    Scoble has become a known blogger to many parts of the world after his successful stint in Microsoft. So he is bound to have more audience.

    Your comparison opens a crucial question for corporation, are they planning to embrace blogging in a big way?
  • Roger Kondrat · 3 years ago
    Well I don't think its inappropriate but I see what you are saying. As I said in the post it was mostly meant to be a fun non-critical critique of their differences and strengths in readership.

    Also I agree with the question - are corporations planning on embracing blogging and if they are who should represent their brand.

    However, there is another question for me. Should corporations want celebrity bloggers to lead their brand online or should the effort remain community oriented with employees blogging at their leisure with clients?