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Roger Kondrat - Online Communicator
Social media and Marketing plus some fun too
http://www.techwinter.com/2006/08/01/scoble-vs-techcrunch-pick-your-man/
Started by Roger Kondrat · 11 months ago
2 years ago
I think comparing Scoble and Mike based on global readership of their blog is not appropriate because Mike's TechCrunch has been focusing on more of product reviews/trends/innovation in mostly USA/Europe. As soon as they start covering worldwide, I think they will have more audience.
Scoble has become a known blogger to many parts of the world after his successful stint in Microsoft. So he is bound to have more audience.
Your comparison opens a crucial question for corporation, are they planning to embrace blogging in a big way?
2 years ago
Also I agree with the question - are corporations planning on embracing blogging and if they are who should represent their brand.
However, there is another question for me. Should corporations want celebrity bloggers to lead their brand online or should the effort remain community oriented with employees blogging at their leisure with clients?